LeadKettle
Home service companies live and die by the phone. 86% of consumers use Google Maps to find local services — and if you’re not in the top 3, you’re invisible to the majority of your market.
Submit your info and we’ll conduct a real audit of your Google presence and send you a personalized video with 3 specific things you can do right now to rank higher.
Delivered within 2 business days. No spam, ever.
You’re spending money on trucks, equipment, employees, and insurance. But if a homeowner in your service area searches for what you do right now, your competitors are getting that call — not you.
Google’s local map pack captures the majority of clicks for home service searches. The three businesses in that pack own the market. Everyone else is splitting the scraps below.
The gap between a business in the map pack and one that isn’t isn’t luck. It’s strategy, execution, and consistency — and most businesses are doing none of the three correctly.
Everything we do is focused on one outcome: your phone ringing with qualified local customers who are actively searching for what you offer.
We build lean, conversion-focused websites on Cloudflare’s global network — loading in under a second, structured for Google to understand, and designed to turn visitors into calls. Not a template. Built for your business and your market.
Your GBP is the most valuable piece of real estate in local search — and most businesses leave it 70% incomplete. We optimize every element, build citation authority, manage your review strategy, and keep your profile performing month over month.
Map pack visibility plus organic rankings compound over time. We build the on-page structure, content, and authority signals that move you up and keep you there — so your phone keeps ringing even when you stop paying for ads.
A clear, no-fluff process from audit to results — so you always know exactly what we’re doing and why.
We audit your current Google presence, GBP, site, and competitors — and deliver a personalized video with 3 immediate improvements.
If there’s a fit, we map out a custom ranking strategy for your market — specific to your niche, city, and competitive landscape.
We build or optimize your site and GBP with the technical foundation, content, and authority signals needed to rank and convert.
Monthly SEO work, GBP maintenance, and transparent reporting. You see exactly where you rank and how it’s trending every month.
Your site has 14 images with no alt text — each one is a missed ranking signal for your target keywords.
Quick Win — Implement TodayCompetitors ranking above you have added secondary categories you haven’t claimed — costing you visibility in related searches.
High Impact — 5 Minute FixGoogle weights overall web reputation. Adding reviews to Yelp, BBB, and Nextdoor strengthens your authority without looking like you’re gaming the algorithm.
Medium Term — High ROIThis isn’t a generic report generated by a tool. We manually review your Google Business Profile, your website, and your top competitors — then record a personalized video walking you through exactly what we found and what to do about it.
You get 3 specific, actionable improvements you can implement yourself — no strings attached. If after watching it you want us to handle the heavy lifting, we can talk. If not, you’ve got a free roadmap.
Either way, you come out ahead.
Request Your Free Audit →Lead Kettle was built around a single focus: helping home service businesses get found by the people who are actively looking for them. Not brand awareness. Not social media followers. Phone calls from people who need what you do, right now, in your market.
After a decade of ranking HVAC companies, roofers, plumbers, restoration contractors, and remodelers in competitive local markets, the patterns are clear — and so is what actually moves the needle versus what wastes your money.
We keep our client roster deliberately small so that every account gets real attention, real strategy, and real results. Not automated reports and unanswered emails.
Home services niche exclusively
GBP strategy & optimization
End-to-end from build to page one
You see exactly where you rank
Straight answers to what home service business owners ask most.
We specialize exclusively in home service companies and local search. We don’t do social media management, PPC ads, or reputation software subscriptions. We do one thing — rank your business in Google and Google Maps — and we do it at a depth that generalist agencies don’t.
GBP improvements can show movement in 30–60 days. Organic rankings typically take 3–6 months for meaningful movement depending on market competitiveness. We’re transparent about timelines — and we don’t take clients in markets where we can’t deliver.
Not necessarily. If your current site has a solid technical foundation we can work with it. If it’s actively hurting your rankings — slow load times, poor structure, no local signals — we’ll be direct about that and offer a build that’s designed to rank from day one.
We focus on home services: roofing, HVAC, plumbing, water damage restoration, mold remediation, bathroom remodeling, electrical, and similar trades. If you’re a home service company with a local customer base, we know your market.
A manual review of your GBP completeness and optimization gaps, your website’s local SEO signals, and your top 3 competitors’ profiles. Delivered as a personalized screen-recorded video with 3 specific things you can implement immediately — regardless of whether you ever hire us.
We don’t lock clients into long-term contracts. SEO takes time to work, so we ask for an honest minimum engagement to see real results — but we earn your continued business month to month by delivering them.
Request your free audit and get a personalized video review of your Google presence with 3 specific improvements you can make immediately.